Page 55 - 2018 Auto Show Guide
P. 55

THERE IS A STRONG NEED                          Drivers report not addressing a recall for a variety of
           TO RAISE AWARENESS OF NHTSA’S                         reasons. v
                ONLINE VIN LOOKUP TOOL.                              •  They don’t have time: Many report they
                                                                        either do not have time or are waiting for
        According to a November 2016 survey of older and                a more convenient time to take their car
        used car owners, nearly 70 percent of respondents               to the dealership.
        reported they would be very likely to check to see           •  They deem the recall not serious: Vehicle
        if their vehicle has an outstanding recall, and more            owners tend to make their own judgments
        than 70 percent said checking via a website would               about the severity of their recall.
                                      iii
        be their preferred method.  However, research                   Respondents said they waited because
        by the Auto Alliance (Alliance of Automobile                    the recall was not serious or concerning
        Manufacturers) and Global Automakers found that                 enough to get fixed, and some said they
        only four in 10 respondents knew the NHTSA VIN                  would wait until the recall became an
        lookup tool existed. iv                                         issue before taking it in for repair.
                                                                     •  They  are  waiting  on  the  automaker  or
                   CHECKING A VEHICLE’S                                 dealership: Sometimes the parts needed
                   RECALL STATUS IS EASY.                               to address a recall are not immediately
                                                                        available from the dealership, causing
        Drivers can enter their vehicle identification number           owners to delay taking their vehicle in for
        (VIN) at checktoprotect.org or directly on NHTSA’s              repair.
        website for a full report of their vehicle’s recall status.
        The 17-digit VIN can be found in the lower left corner   In July 2017,  CHECK TO PROTECT launched a
        of a car’s windshield or on the inside of the driver-    nation-wide advertising and outreach campaign to
        side door. It is also located on a car’s registration card   motivate vehicle owners to check the recall status
        and possibly on insurance documentation. Getting a       of their vehicles and encourage them to visit a
        recall repaired is free of charge to the vehicle owner.  dealership for a free recall repair.

             CHECK TO PROTECT IS LOOKING                         CHECK TO PROTECT  was launched in summer
          AHEAD FOR LONG-TERM SOLUTIONS                          2017 by the National Safety Council and FCA US.
              TO RECALL NONCOMPLIANCE.                           FCA US is providing the initial funding for CHECK
                                                                 TO PROTECT, but coalition membership is open to
        CHECK TO PROTECT aims to bring together the              all automakers and traffic safety advocacy groups in
        automotive industry, traffic safety advocacy groups      the United States.
        and federal and state government to help overcome
        barriers to recall compliance.













                       i NHTSA Annual Recall Data      iii In October and November 2016, FCA conducted   v In October and November 2016, FCA conducted
                       ii In  August 2015,  The  Auto  Alliance and Global   qualitative (focus groups) and quantitative (national   qualitative (focus groups) and quantitative (national
                       Automakers conducted a national online survey of 1,500   online survey) research among drivers of older vehicles   online survey) research among drivers of older vehicles
                       vehicle owners, including more than 1,000 owners who   (5+ years) or used cars.  (5+ years) or used cars.
                       had received a recall in the previous 1-2 years.  iv In  August 2015,  The  Auto  Alliance and Global
                                                       Automakers conducted a national online survey of 1,500
                                                       vehicle owners, including more than 1,000 owners who
                                                       had received a recall in the previous 1-2 years.
                                                                      36  ANNUAL ATLANTA INTERNATIONAL AUTO SHOW 51
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