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2025 INEOS Grenadier:
Introducing the INEOS Grenadier and Quartermaster: Built on purpose. Grenadier
is named after the British Pub where the idea was originally spawned. Sir Jim
Ratcliffe loved that historic pub so much that he now owns it. Sir
Jim, who has climbed the Matterhorn and Mont Blanc, tackled the
treacherous North West Passage, ventured across both the North
and South Poles, and regularly goes on safari in the Australian
Outback and deserts of Namibia became so disenchanted with
the off-road vehicles currently available that he set out to develop
and manufacture his own... getting everyone’s attention. Rarely
have form and function co-defined each other so clearly, to deliver
what’s primarily a working tool and also a premium off-road 4X4
with a passionate cult-like following of adventure fans.
One of the most recognized global brands (worth more than
Facebook and McDonalds combined), the INEOS Universe
includes petrol chemicals, manufacturing, sports franchises,
high-end clothing, and now automotive. #BUILTFORMORE
